51 isinciphisi esikhulu

Le nkampani ilandela isimiso esithi "ikhasimende kuqala, idumela kuqala", ikhuthaza ngenkuthalo ukubambisana namakhasimende, ngokuqhubekayo ithuthukisa izinga lesevisi yonke kanye nokwaneliseka kwamakhasimende, futhi iwine ukwethenjwa nodumo lwamakhasimende kanye nemakethe. Imikhiqizo ihlanganisa izimakethe zasekhaya nezangaphandle futhi isetshenziswa kakhulu ekuthengiseni. Izimoto, imishini yokwakha kanye nemishini yezolimo neminye imikhakha.